Adam Bianco is the Founder & Chief Strategist at Offtrail Marketing, an email and lifecycle marketing agency that helps businesses onboard new customers, increase retention, create more personalized customer journeys, and more. He’s also the host of the AI-Powered Inbox podcast, which shares proven strategies for implementing AI in lifecycle marketing. Adam has over 15 years of marketing experience working with top B2B and B2C brands, ranging from Fortune 50 companies to startups, including P&G, The Beard Club, and the national nonprofit Move For Hunger. Along the way, he has launched campaigns in partnership with iconic brands such as Harley-Davidson, Disney, the Chicago Cubs, Kroger, the NFL, and more. He’s also a proud dad of 1-year-old identical twin boys.
AI has rewired what marketers thought they understood: how customers experience their inbox, how marketing teams build and send campaigns, what "personalization at scale" actually means in practice, and more. This session highlights what has changed, how real marketing teams have adapted in real-time, and what's next.