Oct 3–11, 2026 My Plan
Portrait of Bethany George

Photo via StartupCincy

StartupCincySpeaker

Bethany George

Owner/Founder, The Sales Mystique

The lady in purple, you can’t miss her. That’s Bethany George, owner and founder of The Sales Mystique. With decades of sales experience, Bethany helps small business owners and B2B professionals stop following scripts that don’t fit and start selling in a way that feels natural to them. Her clients describe the same shift: from dreading every sales conversation to approaching them with calm confidence, not because they learned a new script, but because they finally started selling as themselves. Practical, playful, and genuinely invested in your success.

Event

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StartupCincyTalk

Ditch the Script: A Sales Approach That Actually Fits You

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Bethany George, The Sales Mystique

Small Business

Details

You're not bad at sales. You've just been handed someone else's script. Sales isn't a trick or a transaction. It's the beginning of an intimate relationship with your client, and that relationship starts at first contact. The problem is most sales training teaches you to follow a process designed for someone else entirely, and when it doesn't feel right, you assume something is wrong with you. Nothing is wrong with you. You just haven't been shown how YOU naturally build trust. In this session, you'll discover what makes you tick as a relationship builder, and use that to identify the lead generation approaches that fit how you're naturally wired. Through a quick assessment and guided group conversation, you'll walk away with a clear picture of how you're wired to connect, and a personalized short list of lead generation strategies that fit you, ready to use the next day.

Source: startupcincyweek.com (opens in a new tab)

Source: startupcincyweek.com (opens in a new tab)

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