Christina S. Moss, CPA is the founder of MossFinancials, LLC, a CPA-led advisory and accounting firm that helps business owners uncover what’s actually true about their businesses so they can make better decisions and lead with greater confidence. With more than 25 years of accounting experience, Christina has seen firsthand that many of the challenges entrepreneurs face with money aren't simply accounting problems. They're decision-making problems shaped by uncertainty, fear, overwhelm, and the stories we tell ourselves about our businesses. A passionate financial educator and advocate for underserved entrepreneurs, Christina uses accounting as a tool to replace uncertainty with clarity and help founders move from reacting to leading. Her candid, compassionate, and no-nonsense approach to money, growth, and business decision-making has earned her the nickname “The PitBull of Accounting™.”
Money decisions in business are rarely just about numbers. Fear, avoidance, scarcity, uncertainty, and even overconfidence quietly influence how entrepreneurs approach pricing, growth, hiring, cash flow, and taxes often without realizing it. Through candid discussion, real-world examples, and interactive reflection, attendees will explore the hidden psychology behind business money decisions and uncover the patterns that may be shaping their business choices.
