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Buried: Why Mission-Driven Founders Sound Generic — and How to Lead With Story Instead
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Damian Grey, FilmStory
Details
Mission-driven founders and small business owners know their work matters — but somewhere between investor decks, customer demands, and daily operational pressure, the story that made them start the company gets buried. This session names why that happens to even the most purposeful operators, reframes story as a leadership function rather than a marketing deliverable, and runs a live exercise that pulls your real narrative back to the surface. You'll leave leading with the story that's actually yours – not the polished one you've been outsourcing.