John Bentley II is the founder of Product Journey Group, where he works with founders on the decision in front of them — what to build, what to fix, what to stop — before any of it becomes code. A practitioner for 35 years, he spent the last eight as founder and CTO/CPO of 10XTS, building and shipping the same decisions he now helps founders make. He runs AI and agents across definition, development, and operations under accountable human authority rather than in place of it. Through the Product Journey — Define → Build → Launch — he helps early-stage founders cut decision waste and reach an MVP that's easier to launch, operate, and evolve, and helps scaling teams get a live product back under control. He takes fractional CTO engagements where a bounded leadership mandate is the right answer.
Not every entrepreneur wants or needs to build a scalable startup, and that is not a lesser path. In this session, attendees will explore how side-hustle entrepreneurs, solo operators, and bootstrapped growth-company builders can use the Entrepreneur, Manager, and Technician roles to choose the business model they actually want. Through practical examples and a live AI-assisted workflow demonstration, attendees will learn how to systematize repeatable work, improve consistency, and create more room to work on the business instead of only in it.
