Oct 3–11, 2026 My Plan
Portrait of Julie Messer

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Julie Messer

Sr. Manager of Consumer Insights, Boston Beer Co

Julie Messer is Sr. Manager of Consumer Insights at Boston Beer Company, where she leads the Consumer Insights team and helps shape brand, innovation, and marketing strategy across the company's portfolio. She is responsible for consumer research, brand health tracking, and translating consumer understanding into actionable business decisions. Julie has extensive experience in CPG insights and is passionate about helping teams use consumer-centric thinking to drive growth, innovation, and stronger brand connections.

Event

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StartupCincyPanel

Small Business, Big Insights: Turning Customer Understanding into Growth

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Michael Carrico, Jennifer Glanville Love and 1 more

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Details

This engaging panel will explore how small businesses can turn customer understanding into smarter decisions, stronger relationships, and sustainable growth. Designed for entrepreneurs and startup founders, the session will highlight practical ways to use data, customer feedback, and consumer insights to better understand what customers want, how they behave, and what keeps them coming back. Panelists will share perspectives from retail data science and consumer insights, offering real-world examples and actionable guidance on how businesses of any size can listen more intentionally, identify growth opportunities, and make informed choices that support long-term success.

Sponsored by Sam Adams, Brewing the American Dream

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Source: startupcincyweek.com (opens in a new tab)

Source: startupcincyweek.com (opens in a new tab)

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