Oct 3–11, 2026 My Plan
Portrait of Michelle Murcia

Photo via StartupCincy

StartupCincySpeaker

Michelle Murcia

Founder + CEO, Book+Street

Michelle has more than 25 years of finance, accounting, administration and investment experience, in publicly traded, privately held and not for profit corporations, startups and billion-dollar enterprises, regional investment funds, investment advisory service firms and highly performing national funds. Michelle has served as a C-level consultant to early-stage start-up companies since 2013 providing strategic financial services as their contract Chief Financial Officer, advising on a number of complex financial transactions, and to an investment advisory firm as Venture Partner, supporting the investment process for Series B, C and later stage syndicated venture transactions, including due diligence, financial modeling, investment document preparation and portfolio reporting.

She launched Book+Street in early 2018 to address a big gap in the startup ecosystem in the Midwest, providing on-demand CFO and controllership services to a growing number of tech and service companies throughout Ohio.

Michelle is a Certified Public Accountant in addition to her Certified Equity Professional designation, earned a BS in Business Administration with an emphasis in Service Sector Management from California State University, San Marcos, and an MBA from The Ohio State University.

Event

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StartupCincyTalk

Top 5 HR Mistakes Startups Make (and How to Fix Them)

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Michelle Murcia, Book+Street

Startup Ops · sponsored

Details

Book+Street is back, this time talking startup HR and how to get it right from the start. Startups are hard. We get it. When you’re moving fast, hiring fast, and figuring things out as you go, HR can get messy quickly. This session breaks down the people mistakes we see startups make most often, and how to fix them before they turn into bigger, more expensive problems.

We’ll cover hiring, compensation, team structure, and the HR basics founders need to think about early. The goal is simple: make smarter people decisions, avoid costly mistakes, and build a team that can grow with the business.

Sponsored by Book + Street

Source: startupcincyweek.com (opens in a new tab)

Source: startupcincyweek.com (opens in a new tab)

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