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Communicating Your Design Needs: How & When to Ask for Help
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Tom Walker, Mertz Design
Details
Good design isn't just about how something looks — it's about how it works, who it's for, and why it matters. This session shows small business owners and entrepreneurs how the same design thinking and consumer insight process that shapes great physical products can sharpen every aspect of their business. We'll explore how to identify what you actually need from a creative partner, how to communicate it clearly, and how to use AI tools wisely without letting them replace the human thinking that drives real innovation. Walk away with a new lens for solving problems — whether you're developing a product, a service, or a strategy.