With 28 years of experience, Holly has become a trusted authority in naming, brand strategy, and creating brand identities for Fortune 100 companies. She has played a pivotal role in building some of the most iconic brands in the world, earning her reputation as a visionary in the field.
Holly’s approach to brand building is rooted in her belief that creativity thrives in a positive, collaborative environment. By fostering open, honest communication, she has established strong, enduring relationships with teams and clients alike. Known for her passion and ability to inspire, Holly leads with a focus on innovation and an energy that makes the creative process as enjoyable as it is impactful. Her philosophy is clear: positivity fuels creativity, and when channeled effectively, it leads to extraordinary results.
Small businesses often jump straight into logos, websites, and marketing without clarity on their brand—and it shows. This interactive workshop is designed to slow that process down just enough to build a stronger, more intentional foundation.
Rather than focusing on visuals or trends, this session guides participants through a hands-on brand strategy experience. Attendees will actively work through core brand-building exercises, including defining brand values, identifying a primary brand archetype, clarifying target audiences and personas, and aligning those insights into a clear strategic direction.
