end time not listed
A Brand That Grows With You - Brand Strategy Workshop
Location not listed
Holly Shoemaker and Kristin Sieve, Mertz Design Studio
Details
Small businesses often jump straight into logos, websites, and marketing without clarity on their brand—and it shows. This interactive workshop is designed to slow that process down just enough to build a stronger, more intentional foundation.
Rather than focusing on visuals or trends, this session guides participants through a hands-on brand strategy experience. Attendees will actively work through core brand-building exercises, including defining brand values, identifying a primary brand archetype, clarifying target audiences and personas, and aligning those insights into a clear strategic direction.