Customers and discovery
Choosing who to serve, interviewing them properly, and knowing when you have found product-market fit rather than assuming it.
49 resources, each credited to whoever published it. Sub-headings are the topic each was filed under in its source collection.
Customer & market selection
- Coping With the Chasm
- How Market Segmentation Simplifies Growth Hack
- How to Cross the Chasm: Creating and Owning Your Own Market
- How to Know When You Need to Fire Your Customer · battery.com
- The Impact of Customer Selection on Fundability
- The Importance of Starting With a Small Market
- Your Customer’s Profitability Is Your Startup’s Future Health · tomtunguz.com
Customer discovery
- Doing Customer Discovery Is Like Searching for the Holy Grail. 2 Minutes to See Why
- How to Get Your First Ten Customers?
- How to Learn From Customers When Everyone Is Lying to You
- How to Talk to Users
- How to Talk to Users – Customer Discovery for Your Startup
- The Lean Startup
- Three Lessons From the Founding Story of Doordash
Customers
- 95 Ways to Find Your First Customers for Customer Development or Your First Sale · Jason Evanish — Tactics for finding early customers and customer development conversations.
- Acquiring your first 100 customers — Approaches to winning the first hundred customers.
- Case Study: How 3 Startups Built Their Customer Discovery Practice · Jeff Gothelf — Three worked examples of startups running continuous customer discovery.
- How Startups Should Do Customer Discovery · ThinkGrowth — Method for interviewing customers and validating the problem.
- How to Get From Big Idea to a Validated Business Case: An Overview of the Testing Process — Video walkthrough of experiments that validate an idea's business case.
- How to Identify Your Ideal Customer Profile (ICP) · Lenny’s Newsletter — Newsletter method for defining and narrowing an ideal customer profile.
- How to Know if Your Idea’s the Right One — A Founder’s Guide for Successful Early-Stage Customer Discovery · First Round Review — Founder guide to early-stage customer conversations that test an idea.
- How to Talk to Users · Y Combinator — Y Combinator talk on running user interviews about problems.
- Ideal customer profile battlecard · Myk Pono — One-page card capturing ideal customer profile criteria and segments.
- Never Ask What They Want — 3 Better Questions to Ask in User Interviews — Article proposing three question types for user research interviews.
- Steve Blank's Customer Development · Steve Blank — Blank's customer development method for testing assumptions with buyers.
- Talking With Humans (full PDF) — Constable and Rimalovski book on customer interviews, full PDF.
- The Mini-Guide to Talking to Your Customers — Short guide to running customer conversations and interview questions.
- [The Mom Test by Rob Fitzpatrick [Actionable Summary]](https://durmonski.com/book-summaries/the-mom-test/) · Ivaylo Durmonski — Summary of Fitzpatrick's method for unbiased customer interviews.
- Understand Your Customers · Techstars — Techstars module on researching and understanding target customers.
- Your Job Is Not to Make Every Customer Happy · ThinkGrowth — Argues for serving a defined customer segment rather than everyone.
Product-market fit
- (Founder Stories) Dropbox: Success and Growth
- A Guide for Finding Product-Market Fit in B2B · Lenny’s Newsletter
- Bootstrapping and the Ups & Downs of Finding Product Market Fit · saasclub.io
- Find Product Market Fit
- Finding Product Market Fit · rein.pk
- Finding Product Market Fit 1/6 – Getting Started
- Finding Product Market Fit 2/6 – Magic
- Finding Product Market Fit 3/6 – Habit
- Finding Product Market Fit 4/6 – Discovery
- Finding Product Market Fit 5/6 – Growth Loop
- Finding Product Market Fit 6/6 – Getting Ready for Series A
- How to Validate Your B2B Startup Idea · Lenny’s Newsletter
- Judging Product Market Fit · rein.pk
- Mastering the Problem Space to Achieve Product-Market Fit
- Problem-Founder Fit
- The Arc Product-Market Fit Framework · Sequoia
- The Outsiders: Defying the Myth of Founder-Market Fit
- The Real Product Market Fit
- Zero to Product/Market Fit · andrewchen.com
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