The ten sections

What lives in each section of the stack, and how the router works.

These ten files are the knowledge base. The repository ships them empty, front matter and prompts in place — you fill them in, you do not copy them out. Each one declares who owns it, when it was last checked, how far it can be shared, and a one-line summary that the router reads.

Section	Title	Sensitivity	What it holds
`01-company`	Company — Entity, People, Ownership, Compliance	internal	Legal entity and structure, founder and team profiles, cap table and advisor equity, the paper behind every promise, and the compliance calendar.
`02-customer`	Customer — Problem, Job to be Done, Evidence	internal	Who the customer is as a person, the job they are hiring you for, what they do today instead, the interview evidence behind those claims, and the ICP used for targeting.
`03-market`	Market — Sizing, Beachhead, Competition, Industry	internal	Market sizing with every assumption named and sourced, the beachhead to land first, the competitor grid including the ones founders forget, and how the industry actually works.
`04-product`	Product — What Exists, What Is Next, How It Is Built	internal	What a customer can actually use today versus what is still a slide, the roadmap, technical approach and dependencies, IP position, and the safety constraints that apply.
`05-gtm`	Go-To-Market — Channels, Pipeline, Marketing Engine, Collateral	internal	Which channels have been tested and with what result, the prospect pipeline and its size, the paid marketing engine and how it is held accountable, the outreach cadence, and the sales collateral that exists.
`06-operations`	Operations — Process, Quality, Suppliers, Capacity, People	internal	The end-to-end process from raw input to delivered output, where quality is checked and by whom, supplier dependencies, the capacity ceiling, the SOP set, and how people are kept.
`07-money`	Money — Unit Economics, Costing, Working Capital, Runway	internal	What one unit costs and earns, costing at volume bands, the cash needed to fulfil an order, monthly burn, projections, and how many weeks of runway remain.
`08-capital`	Capital — Funding Roadmap, Grants, Deck, Investors, Data Room	internal	What is being raised, at what milestone, from whom and on what terms — the staged funding roadmap, non-dilutive options, the pitch deck structure, the investor CRM and the data room checklist.
`09-brand`	Brand — Name, Positioning, Voice, Design System	public	Name and trademark position, positioning statement and messaging, tone of voice, and the design system — fonts, colours, spacing — that every deck, page and document is built against.
`10-pulse`	Pulse — The Metrics That Matter	internal	The three to six metrics this business turns on, how each is defined and where it comes from, their current and historical values, and the archive of weekly recaps.

This is the router. An AI working in this stack reads this file first, decides which sections a task needs, and opens only those. Reading everything on every question is the cost this file exists to avoid.

Maintenance rule: edit a file → update its summary: front matter → update its row here. Same pass, every time. A stale index routes confidently to the wrong place, which is worse than no index at all.

Company: [TBD — company name] Stack owner: [TBD — one named person] Last full review: [TBD — YYYY-MM-DD]

Start here

File	What it is
CONTEXT.md	The one-pager. Everything the AI needs to not sound generic. Read this on almost every task.

Sections

#	Section	Owner	Updated	Status	Sensitivity	Summary
01	company	TBD	—	tbd	internal	Entity, incorporation, founders and team, cap table, advisors, legal and compliance obligations.
02	customer	TBD	—	tbd	internal	Who the customer is, the job to be done, what they use today, interview evidence, the ICP.
03	market	TBD	—	tbd	internal	Market sizing with stated assumptions, the beachhead, competitor grid, adjacent threats, industry structure.
04	product	TBD	—	tbd	internal	What exists today versus what is still a slide, the roadmap, technical approach, IP position.
05	gtm	TBD	—	tbd	internal	Channels tested and untested, the prospect pipeline, the marketing engine, sales collateral, outreach cadence.
06	operations	TBD	—	tbd	internal	End-to-end process map, quality control checkpoints, suppliers, capacity ceiling, SOPs, people and retention.
07	money	TBD	—	tbd	internal	Unit economics, costing at volume bands, working capital, projections, runway, the tools that track it.
08	capital	TBD	—	tbd	internal	Funding roadmap tied to milestones, dilution map, non-dilutive options, the deck, investor CRM, data room.
09	brand	TBD	—	tbd	public	Name and trademark position, positioning statement, voice, and the design system that everything is built against.
10	pulse	TBD	—	tbd	internal	The three to six metrics that matter, their current values, and the archive of weekly recaps.

Recaps

Latest	Archive
`[TBD]`	10-pulse/recaps/

Status of the base

Fill this in after each gap scan (prompts/02-gap-scan.md). It is the honest health check on the stack itself.

	Count
Sections at `source-of-truth`	0 / 10
Sections at `needs-verification`	0 / 10
Sections still `tbd`	10 / 10
Files not reviewed in 90+ days	—
Open `[CONFLICT]` markers	—

Biggest open gaps, in priority order:

[TBD]
[TBD]
[TBD]

Reading order for common tasks

Rather than opening everything, route:

Task	Read
Pitch deck	CONTEXT · 02 · 03 · 04 · 07 · 08 · 09
Investor update	CONTEXT · 07 · 10 · latest recaps
Unit economics	CONTEXT · 04 · 06 · 07
Prospect list / outreach	CONTEXT · 02 · 05
Competitive analysis	CONTEXT · 02 · 03 · 04
Grant application	CONTEXT · 01 · 03 · 04 · 07 · 08
Weekly recap	CONTEXT · 10 · last recap
Process or SOP work	CONTEXT · 06 · 07
Website or brand work	CONTEXT · 02 · 09