Sales, marketing and growth
Going to market and staying there: go-to-market strategy, marketing, sales, and looking after customers once you have them.
81 resources, each credited to whoever published it. Sub-headings are the topic each was filed under in its source collection.
Customer support & success
- 3 Simple Things That Predictably Delight Customers
- 3 Tips to Stay Close to Your Customers as Your Company Grows
- An Interview With Slack CEO
- Ask for Feedback, and Act On It · HubSpot
- Customer Service Isn’t a Department · jackealtman.com
- Don’t Block the Exit · HubSpot
- Excellence in Customer Service · outlierspath.com
- Getting From $1M – $10M ARR Making Improvements to Drive Customer Success Scores
- I Don’t Mind Paying, but I Do Mind Being Played · HubSpot
- Leveraging Technology to Help Customer Success Scale
- Own Your Screw-Ups · HubSpot
- Solve for My Success, Not Your Systems · HubSpot
- The Hubspot Customer Code · hubspot.com
- The Missing Link Between PLG and SLG · Growth Unhinged
- The Three Types of Customer Success Teams · tomtunguz.com
- Treat Me Like a Person, Not a Persona · HubSpot
Go-to-market
- B2B Go-To-Market Playbooks and the Technology Adoption Life Cycle
- Bridging the Gap: (Re)Finding Go-To-Market Fit
- Freemium vs Free Trial: Which Is Better for SAAS Startups
- From Seven Failures to 10X Growth · Growth Unhinged
- Go to Market Strategies: A Guide for Product Managers + Template
- Go To Market Template · miro.com
- Go to Market – 3 Ways Startups Can Hack It · medium.datadriveninvestor.com
- Go-To-Marketing Strategies for Startups
- GTM Strategies to Reach $250M ARR at Activecampaign · Growth Unhinged
- How to Create a Winning Go-To-Market Strategy for Startups · antler.co
- How to Fix a Broken Go-To-Market Motion Using a Steady State Funnel · kellblog.com
- Mastering the Foundation: Go-To-Market Strategy for Startup Success
- The Key for Successful Go-To-Market: Rational Needs-Based Segmentation
- The Path From 0 to 100+ Paying Customers · Growth Unhinged
- Zero to 1: Product Fundamentals for Go-To-Market
Growth
- End to End Marketing · Wes Kao — Marketing across the full funnel, from awareness to conversion.
- Getting Press For Your Startup · Y Combinator — How to approach journalists and earn media coverage.
- Give Your Elevator Pitch · Techstars — Structuring and delivering a short verbal pitch.
- Growth for Startups (market fit) · Y Combinator — Y Combinator talk on startup growth and product-market fit.
- How To Build Your Brand · Techstars — Defining brand positioning, voice and visual identity.
- How to Improve Conversion Rates · Y Combinator — Y Combinator guidance on lifting conversion across the funnel.
- How To Launch · Y Combinator — Y Combinator guidance on planning and running a launch.
- Launching and Scaling — Course module on launching a product and scaling afterwards.
- Master Your Elevator Pitch · Techstars — Techstars exercise on building and delivering a short verbal pitch.
- Startup Pricing · Y Combinator — Y Combinator talk on setting and changing early-stage pricing.
- Startup=Growth · Paul Graham — Paul Graham essay defining startups by their rate of growth.
- The Complete Guide to Partnerships for Startups and Corporations · Valuer — Guide to forming and running startup and corporate partnerships.
- The Sales and Partnerships Playbook: Your Guide to Early Growth · Founder Institute — Playbook on early sales process and partnership channels.
- This is How You Build Partnerships to Make Your Startup Better, Faster, Stronger · First Round Review — Article on forming and running corporate partnerships as a startup.
- Winning Together A Guide To Successful Corporate Startup Collaborations · European Commission — EU guide to structuring corporate-startup collaborations and partnership models.
Marketing
- 6 Startup Growth Strategies From a Forbes Top VC
- Does Your Marketing Pass the Duck Test? · kellblog.com
- Everything You Ever Wanted to Know About Marketing Communications
- How to Become a Master-Level Copywriter · davegerhardt.com
- How to Create a Great Brand Name
- How to Focus When You’re Overwhelmed by Marketing Options · Hiten Shah
- How to Future-Proof Your SEO Strategy · Growth Unhinged
- How to Get Users and Grow
- If You Need to Do Marketing, Did You Fail at Product?
- Jamie Gier – The Good Side of B2B Marketing
- Marketing Basics for Startups
- Product-Led Marketing to Reach 400,000 Users · Growth Unhinged
- The 3-Step Marketing Framework We Created to Grow Kissmetrics · Hiten Shah
- The Marketing Formula That Propelled Duolingo to 500M Users
- Types of Sales Leads
- What You Think Is a Sales Problem Is More Likely a Marketing Problem
- Why Personal Brand Is the Secret to Building a Company Brand (And How You Can Make It Work for Your Business)
- Why Social Selling Matters So Much
- Your Guide to Outbound Automation · Growth Unhinged
Sales
- 10 Common Blind Spots When Hiring Your First Sales Team
- 7 Tips to Keep Your Sales Process Real and Really Effective · HubSpot
- Building Startup Sales Teams: Tips for Founders · onstartups.com
- Customers Don’t Care About Your Features and Technology
- Deconstructing Conventional Wisdom in Marketing & Sales
- Distribution · a16z
- Every Customer Is a Design Partner – Leading Your Sales Motion With Sales Engineering · tomtunguz.com
- How to Build Your First Sales Team – Aaron Ross, Predictable Revenue
- How to Find and Win Your First 10 B2B Customers · Lenny’s Newsletter
- How to Optimize Your Pricing Page · Growth Unhinged
- How to Sell Your Vision: The Most Important Skill for Any Entrepreneur · groovehq.com
- Part I: Founder-Led Enterprise Sales, Zero to $5M in ARR · tracy.posthaven.com
- Sales Advice for Founders · tracy.posthaven.com
- Through the Looking Glass: Hiring Sales People · a16z
- Your Guide to Product-Led Sales · Growth Unhinged
- Your Guide to the First PLG Sales Hire · Growth Unhinged
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