Worksheets
The 10 fill-in files you produce over and over — one per customer interview, competitor, experiment and recap.
Advisor / Partner Scope Letter
The single most common unforced error in early companies: equity promised in a conversation and never written down.
Competitor Profile
One file per competitor worth understanding properly. The summary row goes in stack/03-market/market.md; the detail lives here.
Customer Interview
One file per interview. Save to _inbox/ as YYYY-MM-DD-interview-<name>.md, then run prompts/03-customer-and-problem.md to fold the pattern…
Two-Week Experiment
One risky assumption. One test. One number. Two weeks.
The List of 100
A list of five prospects can easily produce zero. A list of a hundred, worked properly, reliably produces a handful.
One-Pager
The single most reusable document you will make. One side of A4, sent ahead of a meeting, attached to a cold email, handed to a partner, fo…
SOP
One file per procedure. A fixed shape, because comparability is the point — anyone should be able to open any SOP in your company and know…
Startup Prep Framework
Purpose: prepare for a 1:1 with a coach, mentor or investor by answering the essentials and planning concrete next steps.
Trade / Order Sheet
You need two documents and most founders have neither.
Weekly Recap
Copy to stack/10-pulse/recaps/YYYY-MM-DD.md. Or run prompts/12-weekly-recap.md and it will fill this in from the stack and your answers.
The repeatable artifacts — things you produce over and over, rather than the living sections in stack/.
Copy one, fill it in, save it where it belongs.
| Worksheet | Use it for | Lands in |
|---|---|---|
| startup-prep.md | Preparing for a coach, mentor or investor session. 45–60 minutes. Start here if the full stack feels like too much. | stack/CONTEXT.md and across sections |
| weekly-recap.md | The weekly pulse. Thirty minutes, every week, forever. | stack/10-pulse/recaps/ |
| customer-interview.md | One per customer conversation. Guide plus note format. | _inbox/, then stack/02-customer/ |
| competitor-profile.md | One per competitor worth understanding properly. | stack/03-market/ |
| list-of-100.md | Building and working a prospect list in one channel. | stack/05-gtm/ |
| experiment.md | One risky assumption, one test, one number, two weeks. | stack/04-product/ or wherever the assumption lives |
| sop-entry.md | One per repeated procedure. | stack/06-operations/ |
| trade-order-sheet.md | The sheet that lets a shop or distributor say yes. | stack/05-gtm/ |
| one-pager.md | Investor, institutional and channel variants. | stack/08-capital/ |
| advisor-scope.md | Before anyone receives equity. Role, deliverables, vesting, term. | stack/01-company/ |
If you only do three
startup-prep.md — because it surfaces which parts of your business you cannot currently describe.
weekly-recap.md — because it is the only part of this system that compounds.
advisor-scope.md — because undocumented equity promises are the most expensive cheap mistake in early companies, and the bill arrives at the worst possible moment.