One-Pager

Three variants, same skeleton. Build the investor one first; the others are edits of it.

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Investor one-pager

┌────────────────────────────────────────────────────────────────┐
│  [LOGO]                                    [ONE LINE, 8 WORDS] │
├────────────────────────────────────────────────────────────────┤
│                                                                │
│  THE PROBLEM                                                   │
│  [Two sentences. Who has it, how often, what it costs them.]   │
│                                                                │
│  WHAT WE DO                                                    │
│  [Two sentences. Concrete. What a customer receives.]          │
│                                                                │
│  TRACTION                            THE MARKET                │
│  · [number]                          · [SOM, with arithmetic]  │
│  · [number]                          · [beachhead, named]      │
│  · [number]                          · [why now]               │
│                                                                │
│  BUSINESS MODEL                                                │
│  [Who pays, how much, margin. One line each.]                  │
│                                                                │
│  WHY US                                                        │
│  [Founder-market fit in one sentence. The unfair advantage.]   │
│                                                                │
│  THE ASK                                                       │
│  Raising [amount] [instrument] to [milestone] by [date].       │
│  Use of funds: [3 categories with amounts]                     │
│                                                                │
├────────────────────────────────────────────────────────────────┤
│  [name] · [email] · [phone] · [site]              [date, v1.2] │
└────────────────────────────────────────────────────────────────┘

Institutional / B2B one-pager

Same skeleton, four changes. Buyers ask different questions than investors.

• Drop the ask and the market size. They do not care.
• Add specifications and certifications. Institutional buyers need the paperwork more than the story.
• Add proof: existing deployments, references, warranty and service terms.
• Lead with the outcome for them, not the size of your opportunity.

Partner / channel one-pager

• Lead with what they earn. Margin, volume, exclusivity if any.
• Show the support: collateral, training, delivery times, returns policy.
• Remove everything about your fundraising. It reads as instability to a channel partner.

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Rules

One page. If it runs to two, one of them will not be read, and you do not get to choose which.

Every number sourced. Assume the reader checks one, and assume it is the one you were least sure about. Anything you have not verified is marked as an estimate or left out.

Say the stage honestly. "Prototype, in pilot with two customers" is a fine thing to be. Describing a prototype as a platform is the kind of thing that gets discovered in the second meeting and costs you the third.

Date it and version it. These get forwarded. A year later someone will quote a number back at you and you need to know which document they are holding.

No stock imagery. A photograph of your actual product, your actual team, or your actual work. Nothing else.

Same numbers as everywhere else. Deck, website, plan, stack. Check before sending. Inconsistency across your own documents is found by the one person doing arithmetic and costs more than the number was ever worth.

Readable at a glance. Generous type, clear headings, white space. A reader gives this thirty seconds on a phone. Dense text loses the reading before the content gets a chance.

The eight-word line

The hardest part of the page, and worth an hour on its own.

✗ "Revolutionising the home services experience through a technology-first platform" ✓ "App-based appliance repair and annual maintenance contracts"

✗ "Democratising access to sustainable materials for the fashion industry" ✓ "Leather alternative made from crop waste, sold to manufacturers"

Name the customer, the thing, and the mechanism. Cut every adjective. If a stranger cannot repeat it back after hearing it once, it is not finished.