template
Landing-page knowledge base
Assemble public-safe identity, audience, offer, proof, calls to action, links, sources, and explicit content gaps.
This file contains only material that may guide the public website. Cite each claim or mark the gap. Do not paste confidential source documents here.
Identity
- Name:
- One-sentence description:
- Location or service area:
- Voice rules:
- Words to use:
- Words to avoid:
Primary audience
- Who they are:
- What they need:
- What they should understand after visiting:
- What they should do next:
Offer
| Offer | What it is | Who it is for | Evidence/source | Status |
|---|---|---|---|---|
[TBD — identify the missing offer detail and its approved source] |
Proof
| Claim | Exact public wording | Source | Verification status |
|---|---|---|---|
Do not strengthen a source claim. If two sources disagree, record both.
Calls to action
- Primary CTA label:
- Primary CTA destination:
- Secondary CTA label:
- Secondary CTA destination:
Required links
| Label | Destination | Checked on | Result |
|---|---|---|---|
Media
| Filename | What it shows | Source/rights | Alt-text facts | Use |
|---|---|---|---|---|
Explicit gaps
[TBD — missing input and who can supply it]
Do not publish
List private facts, draft claims, or source files that the agent may inspect but must not copy into code or a public repository.